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Achievement of customers - committed to customer satisfaction and success

Entrepreneurship and innovation -- pursue speed and efficiency, and focus on innovation that has an impact on customers

Pragmatic - fact-based decision making and business management

Integrity -- building trusting and responsible relationships

Corporate philosophy: do better with your heart

Business philosophy: take quality as life, take market as guidance, promote development by science and technology, take service as the foundation, survive by reputation, build scale by network, go far by channel, and take humanity as the criterion.

Brand concept: the enterprise is the ship, the brand is the sail. Create a general boutique, leading the industry trend. Enterprise is the bone, brand is the marrow. Firm, miles.

Development philosophy: innovative and pragmatic, constantly surpassing. Promote scientific quality, improve the service system, stick to the reputation, expand the network scale, enhance corporate culture.

Innovation concept: pay attention to efficiency, pursue efficiency, dare to innovate, pay attention to efficiency. No I have, I have strong, strong I become, I become new.

Humanistic concept: enterprise is a person, culture is the soul; Honest, confident, diligent and motivated. Self - discipline, teamwork, sense of ownership, foresight. People are fit for their duties and can make full use of them to create a natural and harmonious atmosphere and expand a harmonious and relaxed cooperation platform.